The new Neiman Marcus Christmas Book is online now in its entirety. It contains totally amazing and out-of-reach options, but it is always good to window shop and dream.
For example, you get the chance to play with the Harlem Globetrotters for $110,000 or, for the same price, the AMAZING M-Velope's Transformable Structure.
Submarines, mini Harley Davidsons and mini Mercedes are all also on offer.
Implications - In the consumer world, those who can afford luxury products will buy them, and those who can't, will fantasize about them. As a result, the companies who overexpose consumers to seemingly unreachable luxuries manipulate these items from a "want" to a "need" status in the public eye. As consumer need for extravagance increases, this offsets the production-consumption cycle at an exponential rate.
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Trend Themes
1. Extravagant Luxury - The exposure to seemingly unreachable luxuries manipulates these items from a 'want' to a 'need' status in the public eye, increasing consumer need for extravagance.
2. Dream Shopping - Consumers who can't afford luxury products will fantasize about them, creating a desire for aspirational goods.
3. Personalized Experiences - Offering unique experiences like playing with the Harlem Globetrotters allows companies to provide exclusive, personalized offerings to high-end consumers.
Industry Implications
1. Luxury Retail - The luxury retail industry can capitalize on the trend of increasing consumer need for extravagance by curating and showcasing unreachable luxuries.
2. E-commerce - Online platforms can cater to the consumer desire for dream shopping by providing virtual window shopping experiences and offering aspirational products.
3. Event Experiences - The event planning industry can tap into personalized experiences trend by offering unique and exclusive experiences to affluent customers.