The world's largest cheeseburger was crafted and unveiled onboard a Carnival Cruise Line ship last month. Revealed in celebration of National Hamburger Day, the giant treat was a collaboration with Floridian fast food chain Guy’s Burger.
Made using a whopping 200 pounds of meat, 50 pounds of flour, and 50 pounds of cheese, the cheeseburger was truly an impressive feat to pull off. Weighing in at 300 pounds, the burger also measured 3 1/2" feet in width.
Hosting an on-board food competition illustrates Carnival Cruise Line's desire to target young audiences with an appreciation for shareable content that is social media-friendly. Additionally, the brand's event "included a fun burger-making workshop for local media and bloggers who learned the secrets to creating the delectable hand-crafted burgers."
At-Sea Cooking Competitions
Carnival Cruises Created the World's Largest Cheeseburger at Sea
Trend Themes
1. At-sea Cooking Competitions - The success of the world's largest cheeseburger at sea shows a potential trend for cruise lines to host on-board food competitions that target young audiences and create social media-friendly content.
2. Shareable Food Creations - Crafting mammoth food items such as the world's largest cheeseburger creates more opportunities for unique shareable content for both brands and consumers alike.
3. Collaborations for PR Stunts - The collaboration between Carnival Cruise Line and Guy's Burger for the world's largest cheeseburger highlights how working with other brands can help create memorable PR stunts and generate attention.
Industry Implications
1. Cruise Lines - Cruise lines can benefit from creating unique food competitions and partnering with well-known brands to target younger customers and create social media buzz.
2. Fast Food Chains - Fast food chains can collaborate with travel brands to create unique food items and target a wider audience beyond their traditional customer base.
3. Food and Beverage - Food and beverage companies can promote their products by collaborating with cruise lines and creating unique, shareable food items that generate social media buzz.