We have seen exclusive mobile singles before, but Timbaland and Verizon Wireless are set to make the first "mobile album," which will be exclusively available to subscribers of V Cast, Verizon's mobile entertainment service.
Timbaland will produce one song per month throughout 2008. Each month, he will work with a different artist on a track while touring the country on the Verizon Mobile Recording Studio Bus, which will also capture making-of footage for V Cast subscribers on a dedicated Timbaland channel.
The partnership kicks with a pre-Grammy party co-hosted by Verizon and People magazine. During the event, Timbaland will debut the first Verizon song, which features Mosley Music artist Keri Hilson. Timbaland and Hilson recorded two tracks during a three-week period last month, one of which will be introduced at the party and go mobile within a few days.
Groundbreaking Music Marketing
World's First Mobile Album
Trend Themes
1. Exclusive Mobile Content - The trend of exclusive mobile content is growing, offering companies the opportunity to create unique, limited-access experiences for consumers.
2. Mobile Album Releases - The trend of releasing entire albums through mobile platforms presents an opportunity for musicians and record labels to experiment with new ways of distributing their content.
3. Mobile Recording Studios - The use of mobile recording studios allows artists to easily collaborate with other musicians and creates opportunities for sponsorships and marketing partnerships.
Industry Implications
1. Telecommunications - The telecommunications industry can benefit from partnering with musicians and other creatives to provide exclusive mobile content for their subscribers.
2. Music Production - Record labels and music production companies can explore new avenues for album releases by utilizing mobile platforms and recording studios.
3. Marketing and Advertising - Marketing and advertising companies can leverage the trend of exclusive mobile content by partnering with artists and brands to create unique, one-of-a-kind experiences for consumers.