OVO works in collaboration with NBA on the new World Champions collection to celebrate all the different basketball teams in the league. The range of streetwear nods to the six franchises, specifically the Los Angeles Lakers, the Toronto Raptors, Boston Celtics, Chicago Bulls, Miami Heat, and the New York Knicks.
The capsule is full of both apparel and accessories. The main pieces that lead the capsule are the Varsity jackets with embroidered details, constructed from wool and leather materials. All of these are branded with the "O" logo on the left side of the chest section and the different team logos adorn the right side with the years that the respective teams won the championship.
Basketball League-Themed Streetwear
NBA and OVO Launch a Special World Champions Collection
Trend Themes
1. Basketball-inspired Streetwear - The rise of basketball-themed streetwear as a fashion trend presents an opportunity for apparel companies to partner with sports leagues.
2. Collaborative Capsules - The success of the NBA and OVO collection highlights the potential for collaborations between fashion brands and sports leagues to create limited-run designer capsule collections.
3. Championship Commemoration - Apparel and fashion companies can capitalize on the commemoration of sports championships through creating limited and special edition clothing lines with a relative sports theme.
Industry Implications
1. Fashion - The fashion industry has the potential to tap into an emerging trend of basketball-inspired streetwear.
2. Sports - The sports industry has the opportunity to collaborate with fashion brands to create designer, limited edition capsule collections that celebrate the success of sports teams and leagues.
3. Apparel - There is an opportunity for apparel companies to create commemorative, limited edition clothing lines that celebrate sports championships and tap into an emerging trend of basketball-inspired streetwear.