December 1st is World AIDS Day, and every year celebrities take the time to promote the deadly disease, support charitable foundations, and help medical research. This year, celebrities such as Kim Kardashian, Alicia Keys and Elijah Wood are turning off all forms of social media and are figuratively dead to the world. The recently released pictures and commercial of the aforementioned 'deceased' celebrities showcase the dire need for support -- be it through text messaging or online donations.
Why, might you ask? Since they are able to connect to the world via Twitter and Facebook, they have chosen to no longer be available online until one million dollars has been donated to AIDS research. It is up to YOU to buy their lives back and show support to the millions affected by AIDS and HIV.
Digitally Deceased Donors (UPDATE)
Celebrities Pause Social Media for World AIDS Day
Trend Themes
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Industry Implications
1. Digital Fundraising - The use of social media platforms and creative digital campaigns in fundraising can lead to disruptive innovation opportunities in the way we approach charitable giving online.
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