Afghanistan war veteran and entrepreneur Benjamin Lowry has created an innovative new service, dubbed Scoop, that is designed to make it possible for fitness enthusiasts to go about creating and purchasing workout supplements that are customized to their unique needs and goals.
The Scoop platform informs users about the recommended ranges and amounts of different ingredients, so that they can go about requesting a bespoke recipe for themselves. What's more, users can also go about creating their own blends and monetizing them by sharing their creation on social media.
The workout supplement industry has often been criticized for a lack of transparency and credible information, which is exactly what Scoop is trying to change by empowering users with information and the ability to design customizable supplements.
Bespoke Workout Supplement Platforms
The Scoop Service Lets Users Buy Customizable Supplements
Trend Themes
1. Customized Workout Supplements - There is a growing trend towards bespoke workout supplements that cater to user-specific needs and goals, presenting opportunities for niche businesses to disrupt the traditional supplement market.
2. Transparency and Education - Consumers are demanding more transparency and credible information from the supplement industry, presenting opportunities for companies to disrupt with innovative education and labeling solutions.
3. Social Media Monetization - Scoop's feature of allowing users to create and monetize their own supplement blends on social media presents an opportunity for social media and influencer marketing industries to tap into the fitness and wellness market.
Industry Implications
1. Custom Supplement Formulation - The rise of customized workout supplements presents opportunities for companies to develop unique formulations and niche products that cater to specific fitness goals and needs.
2. Education and Labeling - The demand for greater transparency and education in the supplement industry presents opportunities for companies to develop innovative labeling and educational solutions that build consumer trust.
3. Social Media and Influencer Marketing - Scoop's feature of allowing social media monetization of personalized supplement blends presents an opportunity for social media and influencer marketing industries to tap into the fitness and wellness market by partnering with supplement brands.