A candle might seem like a simple item to the consumer, but Worker B Candles packaging communicates some of the laborious work that goes into the production of beeswax. Paying respect to the insect source of the tapers' key ingredient, Angel Bomb developed a honeycomb theme for the product and its wrapper. The paraffin was modelled into a hexagonal prism and the paper around it was die-cut with clusters of the same six-sided shape.
The pattern references the elaborate beehive and the method of assembling the sweet substance. The story of how the bugs gather the nectar is told in printed illustrations that wrap around Worker B Candles packaging, forming a never-ending illustration of the repetitive and trying tasks that honeybees execute all season long.
Honeycomb-Patterned Packaging
Worker B Candles Have Been Wrapped in Marvellous Hive Motifs
Trend Themes
1. Sustainable Packaging - Opportunity for innovative packaging solutions that communicate the production process and pay homage to natural resources.
2. Nature-inspired Design - Incorporating natural themes and elements into product packaging to create visually appealing and engaging experiences.
3. Artistic Storytelling - Using printed illustrations to tell a brand's story and create a captivating narrative around the product.
Industry Implications
1. Cosmetics - Cosmetic brands can explore biodegradable and eco-friendly packaging designs that align with their sustainability initiatives.
2. Home Decor - Home decor companies can leverage nature-inspired packaging to showcase their products and create a cohesive brand experience.
3. Artisanal Goods - Artisanal brands can differentiate themselves by incorporating artistic storytelling into their packaging, enhancing the perceived value of their products.