For a woman on the go, finding the perfect handbag for work can be harder than it sounds.
Former CEO Julia Lam of Tara & Co identified this as an issue and worked to produce the ultimate work-ready handbag. Launching on Indiegogo, the Tracy bag from Tara & Co is a two-in-one convertible work bag. It functions as a backpack, handbag and detachable evening clutch. Like any good work-ready handbag, the largest portion of the bag is roomy enough to fit a laptop. The bag features two padded pockets to protect the wearer's devices, a zippered pocket and designated compartments for a water bottle and umbrella.
The bag is made of two leather styles with zip convertibility. Currently this work-ready handbag is available in three colorways, but early supporters of the brand's Indiegogo campaign are able to vote on new color options.
Convertible Work Bags
This CEO-Designed Bag from Tara & Co is the Ultimate Handbag for Work
Trend Themes
1. Convertible Work Bags - This trend offers opportunities for innovative designs that combine functionality, versatility, and style in work bags.
2. Two-in-one Convertible Bags - The rise of two-in-one convertible bags creates potential for disruptive advancements in bag design that cater to multiple needs and occasions.
3. Customizable Bag Options - The demand for customizable bag options, such as voting on new color options, presents opportunities for brands to engage with their customers and create unique, personalized products.
Industry Implications
1. Fashion - The fashion industry can explore the convertible work bag trend to offer innovative solutions that combine style and functionality for women on the go.
2. Technology and Electronics - The technology and electronics industry can collaborate with bag designers to develop cutting-edge features like integrated charging ports and smart compartments to protect and organize devices.
3. Crowdfunding and E-commerce - The crowdfunding and e-commerce industries can leverage the demand for customizable bag options by partnering with brands to launch exclusive designs based on consumer preferences.