As part of its Look Different campaign, MTV recently teamed up with the creative agency PARTY NYC to create a device called the '79% Work Clock,' which raises awareness about income inequality. As it stands right now, American women working full-time only receive about 79% of what men receive. This clock highlights the wage gap in a clever way that forces consumers to think about how one's gender and race influences the amount they are paid.
The 79% Work Clock works by ringing after 79% of the work day is done. For white women working 9 AM to 5 PM, this means that the clock will ring at 3:20 PM. To show the even greater wage gap for women of color, the clock will go off at 1:24 PM for Hispanic or Latina women and 1:48 PM for African American women. Consumers can even input their own work schedule to see exactly when 79% of their work day is done.
The 79% Work Clock ultimately puts wage gap statistics into tangible data in order to show consumers just how big the issue of income inequality really is.
Wage Gap Alarm Clocks
The 79% Work Clock Highlights the Issue of Income Inequality
Trend Themes
1. Income Inequality Awareness - The 79% Work Clock highlights the issue of income inequality in a tangible way, creating an opportunity for disruptive innovation in awareness campaigns.
2. Gender and Race Pay Gap - The clock's differential ring times for different groups based on gender and race shed light on the unequal pay experienced by women of color, presenting an opportunity for disruptive innovation in workplace equality.
3. Personalized Wage Gap Visualization - Allowing consumers to input their own work schedule and see when 79% of their work day is done opens up an opportunity for disruptive innovation in personalized wage gap visualization tools.
Industry Implications
1. Advertising and Marketing - The income inequality awareness raised by the 79% Work Clock presents an opportunity for disruptive innovation in advertising and marketing campaigns targeted at raising public consciousness.
2. Employee Benefits and Compensation - The differential ring times of the clock for different groups based on gender and race highlight the need for disruptive innovation in employee benefits and compensation strategies to address the gender and race pay gap.
3. Data Visualization Tools - The personalized wage gap visualization feature of the 79% Work Clock opens up an opportunity for disruptive innovation in the development of data visualization tools that help individuals better understand their own income inequality.