'WooWoo' is an intimate self-care brand based in the United Kingdom that has risen to fame for its naturally-sourced, vegan products. The brand is now rolling out its array of WooWoo products in the United States in June of 2022.
One highlight of the initial rollout is the 'TAME IT! Vegan In-Shower Hair Removal' cream. This is an award-winning, natural hair removal product that is easy to use and easy on the body. Users must simply apply the cream to the desired area of the body, such as the bikini line, legs, bum, or armpits, and wait three to six minutes for the hair to be removed. This is a safe, easy alternative to using bladed shaving razers that delivers comparable results.
The second noteworthy product is the 'TAME IT! Wax Strips' set. These strips are fit for complete hair removal without causing irritation, as they are made with Damask Rose Oil and Aloe Vera to soothe the body while removing hair.
The hair removal cream retails for $12 per 100mL, and the wax strips cost $8 for a pack of 20 wax strips and two aloe strips.
British Vegan Self-Care Brands
WooWoo is Launching its Products in the United States in June
Trend Themes
1. Natural Self-care - The growing consumer interest in natural products offers disruptive innovation opportunities for beauty brands to innovate formulas with naturally derived ingredients.
2. Vegan Beauty - The emerging trend towards veganism presents disruptive innovation opportunities for beauty brands to develop plant-based and cruelty-free products.
3. At-home Hair Removal - The increasing demand for at-home beauty products offers disruptive innovation opportunities for brands to create easy to use and effective hair removal products designed for individual use.
Industry Implications
1. Self-care Industry - WooWoo's natural and vegan self-care products present disruptive innovation opportunities for industry players to create products that cater to population segments looking for organic and environmentally friendly skincare solutions.
2. Hair Removal Industry - WooWoo's innovative in-shower hair removal cream presents disruptive innovation opportunities for hair removal brands to expand their range with natural and vegan hair removal solutions.
3. Beauty Industry - WooWoo's vegan and natural beauty products present disruptive innovation opportunities for beauty brands to create customized and sustainable products in line with the growing trend towards natural and vegan beauty products.