Woodie gochild is a fast rising star in the Korean Hip Hop scene and is a signee on Jay Park's H1GHER MUSIC label. The up and coming celebrity recently worked alongside Skechers Korea for a campaign introducing the label's Spring/Summer 2018 footwear, entitled the DLT-A shoe. The campaign for the shoes take a playful approach and taps to the customization as it shows Woodie gochild drawing on the DLT-A.
The endorsed Spring/Summer 2018 shoe is available in four different colorways -- it comes in black white, pink, and beige. The unique shoes deliver comfort with a soft upper and lightweight tongue. They are available on Skechers Korea's website now.
Celebrity-Endorsed Spring Shoes
Woodie gochild is the Face of Skechers Korea's Newest Campaign
Trend Themes
1. Celebrity-endorsed Shoes - Leveraging the popularity of celebrities to promote footwear brands presents a disruptive innovation opportunity in the fashion industry.
2. Customizable Footwear - Tapping into the trend of customization in the shoe market offers a disruptive innovation opportunity for brands to cater to individual preferences and style.
3. Playful Advertising Campaigns - Adopting a playful approach in advertising campaigns for shoes can be a disruptive innovation opportunity to attract attention and create memorable brand experiences.
Industry Implications
1. Footwear - The footwear industry can benefit from leveraging celebrity endorsements and incorporating customization options to capture consumer interest and drive sales.
2. Fashion - In the fashion industry, exploring creative and playful advertising campaigns can disrupt the traditional marketing approaches and engage consumers in unique ways.
3. Entertainment - The entertainment industry stands to benefit from collaborations with footwear brands, as it provides an opportunity to expand the reach and influence of celebrities in the fashion space.