Wood Casting by Hilla Shamia is a collection of furniture made out of damaged materials. Each piece may look unflawed at first, but upon closer inspection it becomes apparent that the wood used has been burnt around the edges. The Israel-based product designer chose to work with such defected lumber in order to show the beauty in preservation. He writes, "The negative factor of burnt wood is transformed into aesthetic and emotional value.[...] The general, squared form intensifies the artificial feeling, and in the same time keeps the memory of the material."
Combined with cast aluminum, the burnt wood is given another lease on life. Wood Casting by Hilla Shamia maintains the lumber's organic beauty, while giving it more purpose.
Burnt Lumber Furniture
Wood Casting by Hilla Shamia Boasts a Metal Base
Trend Themes
1. Upcycled Furniture - The trend of using damaged or discarded materials to create unique furniture pieces offers a disruptive innovation opportunity in the sustainable home decor space.
2. Industrial Chic Design - The trend of combining natural and industrial elements in design offers a disruptive innovation opportunity for furniture makers to create unique, modern pieces that appeal to a broad customer base.
3. Wood-metal Fusion - The trend of combining wood and metal offers a disruptive innovation opportunity for furniture makers to create durable, functional and aesthetically pleasing furniture pieces.
Industry Implications
1. Furniture Manufacturing - The furniture manufacturing industry can explore using damaged or discarded materials to create eco-friendly furniture pieces that appeal to environmentally conscious consumers.
2. Home Decor Retail - Home decor retailers can adopt an industrial chic design aesthetic by combining natural and industrial elements to offer unique and modern furniture and decor products to customers.
3. Interior Design Services - Interior design services can incorporate the wood-metal fusion trend into their designs to offer functional, aesthetically pleasing furniture and decor products for homes and businesses.