With the 2023 musical fantasy film Wonka on its way to theaters, food and beverage brands are launching all sorts of sweet collaborations, including Crumbl, which dropped Wonka’s Wildly Wonderful Red Velvety Cookie. This new addition to the brand's lineup of weekly rotating cookie flavors features a cream cheese frosting center, chewy red velvet sandwich pieces, rainbow candy-coated chocolate chips and a gold-dusted W to reference the inventive chocolatier.
The holidays are a time of indulgence and this whimsical cookie invites people of all ages to lean into the magic of the season alongside other rotating treats from Crumbl like the Black Forest Cake Cookie, the Ultimate Peanut Butter Cookie and the Chocolate Crumb Cookie Featuring Oreo.
Whimsical Chocolatier Cookies
Crumbl is Celebrating the Release of a New Film with a Wonka Cookie
Trend Themes
1. Film Collaborations - Food and beverage brands are launching sweet collaborations with upcoming films, such as Crumbl's Wonka-inspired cookie.
2. Whimsical Holiday Treats - Crumbl's rotating lineup of cookies offers indulgent and magical treats for people of all ages during the holiday season.
3. Inventive Cookie Flavors - Crumbl introduces unique and creative cookie flavors, like the Red Velvety Cookie with cream cheese frosting and rainbow candy-coated chocolate chips.
Industry Implications
1. Food and Beverage - The food and beverage industry is capitalizing on film collaborations to create exciting and unique products that cater to consumer preferences and movie themes.
2. Bakery - Bakeries like Crumbl are disrupting the industry by constantly rotating their offerings and introducing inventive and whimsical flavors that capture consumer attention.
3. Confectionery - Confectionery brands can leverage the trend of whimsical holiday treats to create imaginative and indulgent sweets that resonate with consumers looking for a touch of magic during the season.