In collaboration with Belgian fashion designer Walter van Beirendonck, IKEA is now helping people to infuse their homes with a bit of whimsy from 'Wondermooi.'
The Wondermooi characters were dreamed up by Van Beirendonck as fantastical mixes of shapes, colors and textures. Now, fun characters like 1000G, Kwade Tiger and Vliegmachien can been transformed into a tangible collection of printable figurines that can be downloaded for free from IKEA.
These 3D-printed Wondermooi figurines are part of the limited-edition GLÖDANDE collection from IKEA, which also includes other decorative items for the home such as stationary, fabrics, pillows and rugs. Just as IKEA has done in this instance, offering 3D printables for free has become a popular way for brands to draw attention to a new offering.
Whimsical 3D-Printed Figurines
IKEA Now Offers Quirky Figures That Can Be Printed at Home
Trend Themes
1. Free 3d-printable Collectibles - Opportunity for brands to leverage 3D printing technology to create unique collectibles that can be downloaded and printed at home for free.
2. Collaborations with Designers - Brands can collaborate with fashion designers or artists to create exclusive 3D-printable figurines and other decorative items for limited-edition collections.
3. Personalized Home Decor - Consumers can personalize their home decor by 3D printing whimsical figurines and other unique accessories that reflect their individual style.
Industry Implications
1. Home Decor - Home decor brands can explore the use of 3D printing technology to offer customizable, downloadable products that cater to individual tastes.
2. Fashion - Fashion brands can partner with 3D printing experts to create collectible figurines and accessories that bridge the gap between fashion and home decor.
3. Technology - Companies in the technology industry can develop user-friendly software and platforms for consumers to easily download and 3D print various designs at home.