In preparation for the Christmas season, Nike has announced the launch of a brand new winter wonderland shoe in the 'Dunk Low' colorway consisting of ice-like reflective features.
The shoe's uppers are built from two materials, velvet fabric on the toe boxes, quarter panels, and collars, and silky satin on the overlays and Swoosh. Cleverly designed, the satin mimics the appearance of snow resting atop velvety slick ice.
Sticking with the Christmas theme, the sneakers are also dressed with holiday-inspired embroidery on the heels and medial side -- the former dons an image of two children sledding and the latter, a nutcracker figure. Moreover, the sneakers' tongue and heel overlays have been texturized with fur, while its interior sole boasts a bright teal lining.
Christmas-Themed Low-Cut Sneakers
Nike Unveils a New Winter Wonderland 'Dunk Low' Colorway
Trend Themes
1. Holiday-inspired Sneakers - Opportunity for shoe and fashion brands to release seasonal limited edition collections to attract holiday shoppers.
2. Reflective and Textured Sneakers - Disruptive innovation opportunity for shoe brands to experiment with unique materials and designs that can stand out in the market.
3. Velvet and Satin Sneakers - Disruptive innovation opportunity for shoe brands to mix and match unconventional materials to create unique and luxurious designs.
Industry Implications
1. Footwear - Opportunity for shoe brands to create seasonal collections featuring holiday-inspired designs that can cater to holiday shoppers.
2. Fashion and Apparel - Opportunity for fashion and apparel brands to collaborate with shoe brands and create custom holiday-themed outfits to attract customers.
3. Textile and Material Manufacturing - Disruptive innovation opportunity for textile and material manufacturers to develop new reflective, textured, velvet, and satin materials that can be used in shoe designs.