In anticipation of Tim Burton's new film adaptation, Printemps allowed Christopher Kane, Haider Ackermann, Alexander McQueen and some others fashion designers to decorate the window shop with their visions of Alice.
Some clothes are part of the collection while others are specially made for the project, illustrating different elements of the story.
All the store is decorated with the an Alice in Wonderland theme, including plastic mushrooms and a tea room with a dessert corner.
Implications - Consumers are fascinated by the concept of a "Wonderland" because it offers them euphoric escapist experiences. Corporations may similarly operate in a dreamland-inspired office to attract potential consumers into visiting a store or place of business.
Eccentric Tearoom Fashion
Designers Share Visions of Wonderland at Printemps
Trend Themes
1. Wonderland-themed Businesses - Businesses can create Wonderland-themed environments to attract consumers seeking immersive, escapist experiences.
2. Collaboration with Pop Culture - Companies can collaborate with popular media, like Tim Burton's Alice in Wonderland, to draw in consumers interested in the franchise and its associated themes.
3. Fantasy-inspired Fashion - Designers and retailers can take inspiration from iconic fantasy stories, like Alice in Wonderland, to create unique and visually stunning fashion collections for consumers.
Industry Implications
1. Fashion Retail - Established fashion brands and retailers can leverage the popularity of fantasy-inspired fashion to create unique and innovative collections that appeal to consumers' interests in the genre.
2. Theme Parks and Entertainment Venues - Entertainment venues, like theme parks and museums, can create Wonderland-inspired attractions to draw in fans of the franchise and its associated themes.
3. Interior Design - Interior designers can incorporate Wonderland-inspired elements into their designs to create immersive, escapist experiences for clients seeking unique and fantastical living spaces.