Cold-Pressed Watermelon Juices

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Kayco's New Wonder Melon Drinks are Organic and Free of Added Sugar

With summer in full swing, Kayco has debuted a hydrating new drink called Wonder Melon. Just as the name suggests, this new drink is made from the goodness of non-GMO, certified Fair Trade, organic watermelons.

Wonder Melon is a thirst-quenching new drink made from 100 percent organic cold-pressed watermelon juice. For added flavor, there are two varieties of the drink to choose from: Watermelon Cucumber Basil and Watermelon Lemon Cayenne. The former combines watermelon juice with lemon juice, apple juice, cucumber juice, and basil, while the later blends watermelon juice with lemon juice, apple juice, and cayenne. Both are under 100 calories per serving and contain no added sugar, artificial ingredients, or artificial colors. The drinks are also OU kosher, as Kayco specializes in Kosher-friendly offerings.
Trend Themes
1. Organic Beverage Alternatives - Creating additional organic and under 100 calorie drinks can capitalize on the growing trend of health and wellness.
2. Plant-based Flavors - Exploring new plant-based flavor combinations can lead to creating beverages that are more nutritious and flavorful.
3. Sustainable Packaging - Investing in environmentally-friendly packaging alternatives can lead to the creation of a more sustainable and eco-friendly brand image.
Industry Implications
1. Beverage Industry - Innovation in the beverage industry, specifically the creation of organic, plant-based, and low calorie drinks can provide increased profits and customer satisfaction.
2. Health and Wellness Industry - By creating a healthier and plant-based beverage alternative, the health and wellness industry can benefit from a continuous trend towards more nutritious choices.
3. Sustainable Packaging Industry - As the world becomes more environmentally conscious, the sustainable packaging industry will benefit from partnering with brands aiming to reduce their carbon footprint and waste.

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