Riding the wave of 90s nostalgia that has continued into 2017, Philadelphia's Frankford Candy Company has brought back the once-popular novelty candy 'Wonder Ball.' When asked about the reasons for bringing back the beloved treat, the brand's director of marketing explained, "The kids and teens who grew up in the ‘90s, they’re now having kids. So the timing felt right."
Originally a Nestle product, the Wonder Ball quietly returned to store shelves this past year thanks to the Frankford Candy Company. Like the original, the new Wonder Balls boast the same hallow chocolate shell with a surprise candy inside. However, the treat inside the chocolate balls features a modern twist, thanks to a partnership with the popular 'Minions' brand.
With a loyal millennial fanbase, the Wonder Ball is sure to be a hit among young consumers nostalgic for their favorite childhood treat.
Nostalgic Novelty Candies
The Popular 90s Candy 'Wonder Ball' is Back on Store Shelves
Trend Themes
1. Nostalgia Marketing - Leveraging the emotional connection people have to past fads and trends to create new market opportunities.
2. Collaborative Branding - Partnering with established and popular brands to renew dwindling products.
3. Modernization of Retro Products - Updating and improving classic products to fit the preferences of a new generation.
Industry Implications
1. Food and Beverage - Integrating popular cultural themes into snacks creates bespoke products.
2. Marketing and Advertising - Reinventing nostalgic products offers unique marketing and advertising opportunities.
3. Entertainment and Merchandise - Targeting fan bases allows for specialized offerings resulting in increased profitability.