Women's purses seem to be an enigma to many people, especially men. The curiosity and fear surrounding what's inside a woman's purse is aptly covered in the 2003 film 'How to Lose a Guy in 10 Days.' Ben, the main character, along with his male co-works find his love interest's handbag and they feverishly contemplate its contents while wondering how they can get a peek inside.
'What's Inside my Bag' YouTube videos and social media posts have become oddly common, which is proof of the interest people seem to have in the contents of women's purses. Photographer Sergey Stroitelev explored the mystery of female handbags himself in Russia. His work on VICE shows images of women he met, with a description of who they are, along with a photo of the full contents inside their bags.
It's interesting to see the similarities and differences of what each bag contains. The age and job of each woman had a visible connection to what she carried around. The images tell viewers a lot about who they are and what brands they like. It's information that would really allow companies to tailor products to women of different age groups and professions.
Exploratory Handbag Photography
Sergei Stroitelev Captures What's Inside Women's Purses
Trend Themes
1. Exploratory Handbag Photography - Disruptive innovation opportunity: Utilizing handbag photography to gain insights into consumer preferences and tailor products accordingly.
2. What's Inside My Bag Videos - Disruptive innovation opportunity: Creating customized products based on the contents of women's purses, as showcased in the popular 'What's Inside My Bag' videos.
3. Personalized Product Tailoring - Disruptive innovation opportunity: Developing personalized product lines that cater to different age groups and professions based on the insights gained from handbag contents analyses.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Revolutionizing the fashion industry by using handbag photography to better understand consumer preferences and create tailored designs.
2. Consumer Goods - Disruptive innovation opportunity: Leveraging insights from handbag contents to design and market consumer goods that align with different target demographics.
3. Market Research - Disruptive innovation opportunity: Transforming market research by utilizing handbag photography as a source of consumer insights to inform strategic decision-making and product development.