Women's jewelry is a massive industry. Next to bags, jewelry is probably the most prominent group of accessories at a women's disposal. New retailer Ringly is trying to make noise with sound design and tech integration.
Wearable tech has taken off. Gone are the days where people speculated the validity of the wearable tech wave and here are the days where we're seeing it integrated into everything. While wearable tech items are blowing up quickly, they still aren't marketed well toward women. Ringly is a set of women's jewelry that alerts wearers of incoming calls and texts.
Ringly does this through built-in accelerometers, motors, LEDs and a host of other add-ons. The goal was to create something customers would buy even if it had zero functionality but in this case, there's more than enough.
Electronically Infused Women's Jewelry
Ringly is Trying to Make Wearable Tech More Female-Friendly
Trend Themes
1. Wearable Tech for Women - There's a market for fashionable and functional wearable tech among women, especially in the jewelry industry.
2. Integrated Jewelry Technology - Technology-integrated jewelry is a trend with potential for growth, especially in the market of women's accessories.
3. Personalized Accessory Accessories - Jewelry that can be customized to suit personal style and preferences is a trend that will appeal to the modern and tech-savvy woman.
Industry Implications
1. Fashion Accessories - The fashion accessories industry has room for innovation in the form of wearable tech integration like Ringly's jewelry.
2. Wearable Tech - The wearable tech industry can capitalize on the opportunity to market their products towards women by offering more feminine designs.
3. Jewelry Design - Jewelry designers can create customizable, tech-integrated pieces to meet the demand of modern women who want both functionality and fashion in their accessories.