This women-only hotel is offering a one-month long promotion that capitalizes on Japan's prominent anime culture.
The 'Akihabara Bay Hotel' is a capsule hotel based in Tokyo, Japan and it partnered up for the anime film 'King of Prism' to create an atypical guest experience. Women who stay at this hotel for the month of September will be sleeping next to large paintings of anime men, who are drawn shirtless and lying down in somewhat suggestive positions. The promotion works to advertise the film, while also bringing in more guests for the capsule hotel.
This women-only hotel capitalizes on its gender-specific business model in a way that is also likely to capture the attention of future guests.
Anime-Themed Capsule Hotels
This Women-Only Hotel Features Anime Men Next to the Beds
Trend Themes
1. Anime-themed Hotels - Creating unique hotel experiences by partnering with popular anime franchises to attract a niche audience.
2. Gender-specific Accommodations - Catering to a particular gender with specialized amenities and services could potentially increase bookings and create a loyal customer base.
3. Promotion-through-partnership - Collaborating with other businesses or advertising campaigns, such as movies, to create limited-time promotions can build buzz and attract more guests.
Industry Implications
1. Hospitality Industry - Incorporating unique themes and experiences can create a competitive advantage and attract niche customers.
2. Anime Industry - Partnering with hotels to promote anime franchises can increase brand awareness and income streams.
3. Gendered Services Industry - Designing products and services specifically for one gender can generate differentiated business models that address specific customer needs and desires.