Pinrose created a Starter Witch Kit that is set to be available through Sephora this fall season, which will equip shoppers with everything from fragrances and a bundle of sage to a rose quartz crystal and a tarot deck. With nine eau de parfums, consumers will be able to mix, match and discover their perfect scent, potentially as part of an experience that feels intentional and elevates one's self-care rituals.
Like Pinrose, many personal care and beauty brands have been drawing inspiration from the world of magic with bath products branded as potions, eye pencil sets styled like magic wands, crystal-infused makeup and similar ritual boxes that pair symbolic items with personal care products. With the rise of wellness, consumers are no longer confused by its mystical side and the ways in which they may tap into different practices to promote better mind-body well-being.
Witchy Fragrance Kits
Pinrose's 'Starter Witch Kit' Has Scents, Sage, a Tarot Deck and a Crystal
Trend Themes
1. Magic-inspired Personal Care - Personal care brands can create magic-inspired products that combine symbolic items with self-care items, providing consumers with an intentional and elevated experience.
2. Ritualistic Beauty Products - Beauty brands can develop ritualistic beauty products that incorporate mystical elements, such as crystal-infused makeup and potion-like bath products, to cater to the rise of wellness and consumer interest in mind-body well-being.
3. Self-care Experiences - Brands can offer self-care experiences through curated fragrance kits and other ritual boxes, allowing consumers to mix and match scents while engaging in intentional self-care rituals.
Industry Implications
1. Personal Care - Personal care brands can explore the potential of magic-inspired products to create a unique market niche and appeal to consumers who are looking for intentional and meaningful self-care experiences.
2. Beauty - Beauty brands can tap into the trend of ritualistic beauty products to capture the attention of wellness-focused consumers and offer them products that promote both beauty and well-being.
3. Wellness - The wellness industry can incorporate elements of magic and mysticism into their offerings, such as crystal-infused products and curated self-care kits, to provide consumers with holistic mind-body well-being solutions.