Wisconsin tourism is using a hilarious tactic for its advertising strategy starring two notable entertainment stars, Robert Hays from the movie Airplane! and Abdul-Jabbar, a former NBA star.
The spot for Travel Wisconsin from agency Laughlin Constable references the hilarious 1980 film and reunites the two co-stars in a witty commercial. The pilots run into trouble when their plane flies too low over Wisconsin, but Hays becomes distracted with the beautiful scenery and the endless amount of possibilities that can be done there.
This clever commercial has moments that reenact the iconic film, but with features its own Wisconsin-targeted implication. This commercial will have the public reminiscent of the film while viewing the wonderful, and beautiful amenities that Wisconsin has to offer.
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