For his new book, titled 'Blaze Orange,' photographer Travis Dewitz explores the unique culture of Wisconsin's hunters. For nine days in November, thousands of hunters comb the local woods in search of whitetail deer.
Though the actual season is brief, the preparation is lengthy and extensive, with hunters prepping for weeks in advance. A former hunter himself, Dewitz was interested in recapturing the nostalgia he associated with the people, not the actual process of hunting.
The photographs capture a lot of the work surrounding hunting: gun shops, taxidermists, meat markets, and of course, the local pub, where the hunters can often be found enjoying a beer. By capturing the culture, Dewitz hopes to disrupt the stereotypical impressions of what hunters are like. Those who hunt are not senselessly slaughtering animals; they are doing it for a love of the sport, an appreciation of tradition and the necessity of feeding their families.
Hunting Culture Photography
Travis Dewitz Captures Wisconsin's Hunters in His New Book
Trend Themes
1. Hunting Culture - Exploring the unique culture of hunters through photography presents opportunities to challenge stereotypes and promote understanding.
2. Preparation Rituals - Documentation of the extensive preparations hunters undertake before the season offers opportunities for innovative products and services to support this process.
3. Community Spaces - Highlighting the social aspects of hunting, such as local pubs, can inspire innovations in creating inclusive and convivial gathering spots for hunters.
Industry Implications
1. Photography - Advancements in photography techniques and equipment can be harnessed to capture and showcase the unique aspects of hunting culture.
2. Outdoor Apparel - Designing hunting-specific apparel that combines functionality, comfort, and style can cater to the needs and preferences of modern hunters.
3. Food Industry - Collaborations between hunters, restaurants, and food suppliers can create new opportunities for sustainable, locally sourced meat options in the culinary world.