Esqape's L8R shades are a fresh take on nostalgic wireframe eyewear. The gold-rimmed sunglasses stay true to the e-retailer's edgy aesthetic and are available in three bold colors -- a bright pink, a green and a violet with gradient glass.
In addition to its club kid-inspired apparel and wireframe eyewear, Esqape also shares curated playlists on its website, setting itself apart from similar fast fashion retailers. The lifestyle-focused brand targets Millennials with an appreciation for nostalgia and reinterprets 90s eyewear in a fresh way.
Moving away from recent micro sunglasses silhouettes, Esqape opts for a boxier, oversized shape that is accented nickel framing across the brow ridge and tinted prism flash-coated glass that boasts uv protection and a scratch-resistant design.
Nostalgic Wireframe Eyewear
Esqape's L8R Shades Are Available in Three Bold Colors
Trend Themes
1. Nostalgic Wireframe Eyewear - Esqape's L8R shades provide a fresh take on 90s eyewear, catering to Millennials with an appreciation for nostalgia.
2. Bold Colored Eyewear - Esqape's L8R shades come in three bold colors, offering a unique choice for fashion-forward individuals.
3. Curated Lifestyle Brands - Esqape stands out from fast fashion retailers by curating playlists on their website, appealing to Millennials seeking a complete lifestyle experience.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the demand for nostalgic eyewear and introduce bold colored options to attract trendy consumers.
2. Eyewear Manufacturing - Eyewear manufacturers can incorporate boxier, oversized shapes and metallic accents into their designs to capitalize on the trend of nostalgic wireframe eyewear.
3. Online Retail - Online retailers can learn from Esqape's example and curate lifestyle experiences on their websites to provide value beyond just products.