Eastlogue introduces its new WINTER WARMTH collection that is designed for the Fall/Winter 2022 season. It is full of cozy looks that are made for layering throughout the colder seasons of the year. The Seoul-based fashion imprint details the designs with modern patterns and functional componants.
It boasts an overall classic look that readies for any type of lifestyle -- whether that be for the cabins or in urban spaces. The seasonal silhouettes include plush details for warmth adorning padded vests, long coats, quilted trousers, parka jackets, puffer coats, and much more. The progressive touches include the application of playful bandana prints and paisley patterns across the range as well as bright purple sleeves on some items.
Cozy Winter-Ready Outerwear Capsules
Eastlogue's Winter Warmth Collection Prepares for FW22
Trend Themes
1. Winter Wearable Tech - Incorporating technology into winter outerwear such as heating elements or mobile device storage can disrupt the winter-wear market and increase functionality for consumers.
2. Sustainably-sourced Materials - The demand for sustainable and ethically sourced materials in fashion is rising, presenting an opportunity for Eastlogue to incorporate eco-friendly materials into their winter collection and create a competitive advantage.
3. Customizable and Modular Outerwear - Modular outerwear that allows consumers to customize pieces for their specific needs such as interchangeable layers or removable linings can disrupt the traditional outerwear market and provide a unique selling point for Eastlogue.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating sustainable and ethically sourced materials in their products to meet the rising demand for eco-friendly fashion.
2. Outdoor Gear - Innovations in technology and sustainability can disrupt the outdoor gear industry, presenting opportunities for functional and eco-friendly winter wear.
3. Consumer Electronics - The incorporation of technology into winter outerwear can bridge the gap between fashion and consumer electronics and expand the potential market for tech companies looking to diversify their product offerings.