Ready-to-wear fashion label OVERCOAT unveils the latest unisex designs made for the Fall/Winter 2022 season entitled 'Winter Air.' The seasonal pieces were unveiled during New York Fashion Week and meant to capture the same crisp feeling that one gets when being outside during the colder seasons of the year.
The brand showcases its own understanding of outerwear and layering that explores comfort, minimal design, and structural tailoring. Some of the notable items that are highlighted in the collection include the wool bomber jacket in black complete with large sleeves, textured yellow track pants with side-button detail, and the oversized pink poncho with quilted details. Additionally, Miles also create anti-digital prints that were seen on the velvet materials.
Winter-Ready Unisex Fall Fashion
OVERCOAT Unveils the Winter Air Capsule for FW22 at NYFW
Trend Themes
1. Unisex Fashion - There is an opportunity to disrupt the fashion industry by blurring the lines between traditional gendered fashion categories, as OVERCOAT has done with their unisex designs.
2. Minimalist Design - The trend towards simpler designs provides opportunities for disruptive innovation in fashion that prioritizes comfort and versatility without sacrificing aesthetic appeal.
3. Anti-digital Prints - The use of anti-digital prints on traditionally luxurious fabrics adds an interesting and unique dimension to fashion design and offers an opportunity for disruption in the textile industry.
Industry Implications
1. Fashion - Overcoat showcases their understanding of outerwear and layering, providing the fashion industry an example of how to effectively merge high-end style with comfort and practicality.
2. Textiles - The use of anti-digital prints on traditionally luxurious fabrics could disrupt the textile industry by creating a demand for high-quality materials with unique designs.
3. Retail - The increasing demand for gender-neutral and minimalist fashion presents an opportunity for retailers to adapt their inventory to cater to this trend.