Postino is launching a wine subscription service called 'Wine Cult' in Arizona on November 15th. The wine subscription service is planned to reach Colorado and Texas soon after.
The new wine subscription service will be personally curated by the beverage director at Postino, with each box containing four wines. The wine subscription service provides customers with wine boxes four times per year and will come with more benefits than just wine, such as merchandise and gathering invitations.
The 'Wine Cult' allows Postino to directly connect with customers that use the wine subscription service, creating loyalty and a sense of community. Additionally, early members of the wine subscription service will be named 'The Cru' and will receive additional perks, such as bonus wine gifts and invitations to private events.
The wine subscription service will cost $220 per year, which is great value for quality wine.
Wine Subscription Services
Postino is Launching 'Wine Cult', a Subscription for Connoisseurs
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