Austin Hope is revolutionizing the liquor industry by putting together the worlds of whiskey and wine making with his alcohol brand Highspire. The brand makes its high-quality whiskey using techniques popular in creating wine to give the whiskey an unconventional and artisan taste.
The difference between Hope's whiskey making process and traditional routes is that Hope focuses on using wine barrels to produce the liquor. Hope uses both Syrah and Cabernet oak barrels that are charred to create the whiskey and also lets the liquid age for approximately 130 days. The end result is a whiskey infused with fruity and robust notes from the wine barrels' previous use. The wine whiskey is ideal to use in cocktails to add an unlikely fruity flavor.
Unconventional Wine Whiskeys
This Whiskey is Made Using Techniques from Wine Making
Trend Themes
1. Wine Whiskey Fusion - The trend of combining wine making techniques with whiskey production creates unique and artisanal flavors.
2. Barrel Aging Innovation - The trend of using charred wine barrels to age whiskey offers a new method for infusing fruity and robust flavors.
3. Unconventional Cocktail Ingredients - The trend of using wine-infused whiskey in cocktails introduces a surprising and fruity element to traditional drink recipes.
Industry Implications
1. Alcohol Manufacturing - The alcohol manufacturing industry can explore the disruptive innovation opportunity of combining wine techniques with whiskey production to create unique and appealing products.
2. Beverage Packaging - The beverage packaging industry can adapt to the trend of aging whiskey in wine barrels by designing specialized packaging solutions to enhance the aging process and preserve the unique flavors.
3. Cocktail Bars - Cocktail bars can take advantage of the trend of using wine-infused whiskey to create innovative and unexpected cocktail recipes that attract customers with their fruity and robust flavors.