The Infinite Monkey Theorem is a quirky urban winery that produces a variety of red and white wine by the can. In addition to differentiating itself from other wine producers by serving some of its wines in cans, The Infinite Monkey Theorem also sets itself apart by boasting "No vineyard. No pretense."
As well as featuring branding that describes the product as: "Ridiculously good wine in a can you can drink anywhere," The Infinite Monkey Theorem calls out its white wine by noting that it's particularly "Shotgunnable."
Canned wine has caught the eyes of the average consumer by being simple and unceremonial, with even a few expert wine connoisseurs confessing that wine in a can is more practical than traditional bottles, especially when it comes to targeting the young Millennial market.
Simian Canned Wines
The Infinite Monkey Theorem Sets Itself Apart by Serving Wine by the Can
Trend Themes
1. Canned Wine - The trend of serving wine in cans presents an opportunity for disruptive innovation in the wine industry.
2. Alternative Packaging - The use of cans as an alternative packaging for wine opens up avenues for disruptive innovation in the beverage packaging industry.
3. Appealing to Millennials - Targeting the young Millennial market with canned wine offers opportunities for disruptive innovation in the wine marketing and branding industry.
Industry Implications
1. Wine Industry - The wine industry can explore disruptive innovation by embracing the trend of canned wine.
2. Beverage Packaging Industry - The beverage packaging industry can capitalize on the trend of using cans as an alternative packaging for wine by developing innovative can designs and materials.
3. Wine Marketing and Branding Industry - The wine marketing and branding industry can pursue disruptive innovation by creating targeted strategies to appeal to Millennials through the use of canned wine.