This wine bottle packaging for Bigagnoli Wines sets this company apart from others in its region. This packaging by Onice Design distinguishes this wine from the rest, as "all other producers in this area often use classical packagings on their bottles."
The contemporary black and white packaging does not have a prominent logo on it. Instead, the label features a graphic, computer-generated patter, bold symbols and a prominent QR code. Although the difference is subtle, The geometric patterning varies slightly for each type of wine.
The design manages to make a nod to things of the past with the use of classic black and white, creating an effect that "is at once complex and minimal." The high-contrast packaging would be a standout on the shelves against traditionally labelled Italian wines.
Achromatic Patterned Wine Bottles
The Wine Bottle Packaging for ‘Bigagnoli’ is Classic
Trend Themes
1. Minimalist Wine Bottle Packaging - This trend represents an opportunity for packaging companies to develop unique, high-contrast designs that stand out on retail shelves.
2. Digitally-generated Label Designs - This trend presents an opportunity for graphic design and printing companies to create customizable, data-driven wine labels for wineries and vineyards.
3. QR Codes on Wine Bottles - This trend represents an opportunity for tech companies to develop innovative, interactive experiences that provide consumers with more information about the wine and the winery.
Industry Implications
1. Packaging Manufacturing - The minimalist wine bottle packaging trend presents an opportunity for packaging manufacturers to innovate with cutting-edge materials and technologies.
2. Graphic Design and Printing - The trend of digitally-generated label designs presents opportunities for graphic design and printing companies to offer customizable, high-tech label solutions.
3. Technology and Wine - The trend of using QR codes on wine bottles presents opportunities for tech companies to develop innovative, interactive experiences that provide consumers with more information about the wine and the winery.