The Windmill Club Spring/Summer 2013 streetwear collection is gritty, raw and displayed in a monochromatic lookbook.
The intimate photo series follows around a group of rascals as they wander through the streets of California. The U.S. label got Canadian photographer Liam Goslett to shoot the collection on 35mm film. The result is a stunning black and white montage of the finest streetwear fashions. The male models rock leather bombers, double zero adorned jerseys and stylish ruffian head-to-toe looks. Specific photos that will resonate with the audience are the shots of the gang walking as a crew together in the middle of the street and one shot where they encircle a vehicle.
The Windmill Club Spring/Summer 2013 streetwear collection is personal, poignant and hits the streets running.
Californian Ruffian Streetwear
The Windmill Club Spring/Summer 2013 Collection Hits the Streets
Trend Themes
1. Monochromatic Streetwear - Disruptive innovation opportunity: Develop a sustainable and eco-friendly production process for monochromatic streetwear that appeals to environmentally conscious consumers.
2. Film-based Lookbooks - Disruptive innovation opportunity: Embrace the resurgence of analog photography by creating film-based lookbooks that add a nostalgic and authentic touch to fashion collections.
3. Ruffian Head-to-toe Looks - Disruptive innovation opportunity: Introduce customization options for ruffian head-to-toe looks, allowing customers to express their individuality and create unique streetwear outfits.
Industry Implications
1. Streetwear Fashion - Disruptive innovation opportunity: Explore the use of sustainable materials and production methods to create eco-conscious streetwear fashion collections that appeal to a broader consumer base.
2. Analog Photography Equipment - Disruptive innovation opportunity: Develop affordable and user-friendly analog photography equipment that caters to the growing demand for film-based lookbooks and artistic photography.
3. Customizable Fashion - Disruptive innovation opportunity: Build platforms or applications that allow customers to easily customize streetwear fashion, offering a personalized shopping experience and fostering brand loyalty.