These WILL Leather Goods totes add to the brands Americana spirit. Known among fashion crowds as the 'American Bandana Collection,' the bags brandish a series of red, blue and yellow handkerchiefs, displayed proudly along the fronts of the handheld accessories.
The American Bandana Collection is quite similar to WILL's past lines that were largely informed by rustic or western styles. This concept accounts for the series of native-inspired apparel that the brand put out during the fall/winter and spring/summer seasons.
These scarf-bound sacks are environmentally friendly and durable. The pale fabric is made of slabs of unbleached cotton canvas. Best of all are the straps which are actually sliced pieces of tanned vegetable leather, a breakout design feature.
Bold Bandana Bags
The WILL Leather Goods Totes Are Made of Handkerchiefs
Trend Themes
1. Bandana Bag Trend - Designing bags from handkerchiefs is a disruptive innovation opportunity.
2. Environmentally Friendly Accessories - Creating eco-friendly accessories from slabs of unbleached cotton is a trend for socially responsible businesses.
3. Leather-bound Straps - Designing straps from tanned vegetable leather is a trend within the fashion industry and a disruptive innovation opportunity.
Industry Implications
1. Fashion and Accessories Industry - Businesses in this industry should look into the bandana bag trend and explore how they can incorporate eco-friendly materials into their products.
2. Sustainable Fashion Industry - Businesses in this industry should explore the environmentally friendly accessories trend to increase sustainability across their products.
3. Leather Industry - Businesses in this industry could capitalize on the trend of designing leather-bound straps for accessories and explore how to integrate vegetable-tanned leather into their production processes.