Well-groomed men tend to put as much effort into maintaining their chins as the hair on their heads, and these comical Wilkinson Sword ads reach out to both those who brush up, and those who don't bother.
For anyone in the habit of trimming his mustache or goatee, these prints are enough to incite interest into new implements that can execute cuts and coifs with the most precision. For those who just let their beards grow with little attention paid, perhaps this campaign may demonstrate what fun shaving and sculpting their whiskers can be.
Boasting the dual abilities of a razor and clippers, the product promoted by the JWT advertising agency of London is communicated in an indirect and amusing way. Featuring upside-down subjects with mohawks, afros and old Morrissey do's on their chins, these Wilkinson Sword ads successful change one's perspective of facial hair.
Coiffed Chin Campaigns
These Wilkinson Sword Ads Encourage Styling Your Stubble
Trend Themes
1. Facial Hair Grooming - Opportunity to develop innovative tools and products for precise trimming and styling of facial hair.
2. Shaving as a Fun Activity - Opportunity to create a more enjoyable and entertaining shaving experience for those who don't pay much attention to their facial hair.
3. Changing Perceptions of Facial Hair - Opportunity to challenge traditional notions of facial hair and encourage experimentation and creativity with different styles.
Industry Implications
1. Personal Grooming Tools - Disruptive innovation opportunity in developing advanced razors and clippers specifically designed for precise facial hair grooming.
2. Beauty and Personal Care - Opportunity to create new grooming products and accessories targeting men interested in maintaining their facial hair.
3. Advertising and Marketing - Opportunity for creative campaign strategies that highlight the fun and creativity associated with facial hair grooming and styling.