It's no surprise that all-things astrology continue to be on the rise, and Wildflower cases' zodiac collection solidify that claim. Whether an Aries or a Taurus, this line of phone cases has something for everyone, presenting the consumer with the unique opportunity to express themselves through design.
Designed to appeal to Gen Z, these cases were made in collaboration with airbrush artist Airworkz, who has created custom designs for numerous celebrities. Each case features a graffiti-like print that's both bold and expressive. Each color used corresponds with the sign's personality and traits, while they all feature similar motifs, like lettering and hearts.
This line of zodiac cases will be released on August 3rd, and are exclusive to Apple phones.
Zodiac Phone Cases
Wildflower Cases' Zodiac Collection is Available August 3rd
Trend Themes
1. Astrology-inspired Phone Cases - The rising popularity of astrology presents an opportunity for businesses to create phone cases inspired by zodiac signs, allowing consumers to express their personalities and interests.
2. Gen Z-targeted Collaborations - Collaborations with influencers or artists, like Wildflower Cases' partnership with airbrush artist Airworkz, provide disruptive innovation opportunities to target the Gen Z market with unique and trendy products.
3. Customized and Expressive Designs - Consumers' desire for personalized products opens up avenues for businesses to create phone cases with graffiti-like prints and custom designs that allow individuals to showcase their individuality and style.
Industry Implications
1. Phone Accessories - The astrology-themed phone case trend creates opportunities for businesses in the phone accessories industry to tap into the growing market and offer a wide range of zodiac-inspired cases.
2. Fashion and Personalization - The collaboration between Wildflower Cases and Airworkz highlights the potential for disruptive innovation in the fashion industry by incorporating customized phone cases as trendy accessories for personal expression.
3. Technology and Electronics - With the release of astrology-focused phone cases exclusive to Apple phones, the technology and electronics industry can leverage specific consumer interests and preferences to create limited edition products that cater to a niche market.