The ‘Hallucination’ editorial lives up to its name by blending wild fashion with crazy camera effects. The vibrantly wavy shots in this series seem almost like drug induced hallucinations. Talented photographer Omkar Chitnis uses double exposures to create this wonderfully wavy effect.
The fashion seen in this series seems almost futuristic, but infused with elements of the 80’s and early 90’s as well. The shapes of this model’s outfits are something completely unseen in day to day life. These peculiar shapes paired up with unusual couture materials create the futuristic feel found in these shots. This psychedelic series revives the eccentric clothing of the past and and puts a new spin on it.
‘Hallucination’ is a total trip in terms of both fashion and photography.
Psychedelic Couture Captures
The Trippy ‘Hallucination’ Series Features Wild Fashion
Trend Themes
1. Psychedelic Fashion - The rising popularity of psychedelic fashion creates opportunities for designers to explore new materials and shapes, and to incorporate elements of the past with futuristic designs.
2. Double Exposure Photography - The use of double exposures in fashion photography presents an opportunity for photographers to experiment with vibrant, trippy effects, and create unique visuals for clients.
3. Future-era Remix - The infusion of 80's and 90's elements in futuristic fashion presents a disruption opportunity for designers to transform and remix classic designs with modern materials and technology.
Industry Implications
1. Fashion Design - Fashion designers can capitalize on the current demand for psychedelic fashion by incorporating unusual materials and shapes into their designs and creating new, futuristic clothing lines.
2. Photography - Photographers can use double exposure techniques to create unique, trippy visuals in their fashion photography, and offer a new style of imagery to clients.
3. Textile Manufacturing - The demand for new, unusual materials creates opportunity for textile manufacturers to explore innovative materials and production techniques for designers producing psychedelic fashion.