At the Global Pet Expo 2023, Wild Earth will be introducing a pair of new plant- and fungi-based dog food formulas that are completely free from animal-based ingredients. This approach to cruelty-free pet nutrition is backed by biotechnology and it represents a shift in the way pet food is produced.
The new products include the Performance Formula and the Core Formula, which avoid common allergens in dogs such as beef, dairy, chicken, wheat and lamb. While the Performance Formula promises to please dogs with its Veggie Chicken ‘n Kabob flavor, pet owners will be pleased in the support it provides for active pets. There's also the Core Formula in Golden Rotisserie and Classic Roast flavors, fueled by 23% fungi and plant-based proteins.
Plant-Powered Kibbles
Wild Earth's Fungi-Based Food Avoids Allergens & Animal-Based Ingredients
Trend Themes
1. Plant-based Pet Food - The use of plant- and fungi-based ingredients in pet food offers a cruelty-free and allergen-free alternative to traditional animal-based pet food.
2. Biotechnology in Pet Nutrition - Using biotechnology to create innovative pet food formulas opens up possibilities for more sustainable and eco-friendly options.
3. Customized Pet Food - Creating customized pet food options based on specific dietary needs, preferences, and allergies could become a new trend in the pet food industry.
Industry Implications
1. Pet Food - The pet food industry has an opportunity to embrace plant-based and biotech innovations to create more eco-friendly, cruelty-free pet food options.
2. Biotechnology - The biotech industry could explore opportunities to leverage their expertise to develop sustainable and innovative pet food alternatives.
3. Consumer Packaged Goods - The consumer packaged goods industry has an opportunity to rethink traditional animal-based pet food and introduce new plant-based and customized options for pet owners.