There was some confusion as to why the Nintendo Wii got the American Health Association's stamp of approval, but the new Wii Rowing Machine lays to rest the traditional notion of video games as unhealthy. Who knew sitting around and playing video games all day could actually sculpt your abs?
CTA Digital has created and released the Wii rowing machine, which comprises a plastic foot pedal that's supposed to be "very similar to a rowing machine you would find at a gym." It's time to cancel that gym membership and hop on board the video game fitness phenomena!
Gut-Busting Consoles
The Wii Rowing Machine Will Sculpt Abs in No Time
Trend Themes
1. Video Game Fitness Equipment - The creation of video game fitness equipment is disrupting the fitness industry by providing an alternative to traditional gym equipment.
2. Gamifying Exercise - Gamifying exercise is a growing trend in the video game industry that has the potential to disrupt the way people view and engage in physical activity.
3. Interactive Workout Games - Interactive workout games that use motion-based technology like the Wii are changing the way people work out and offering a fun way to stay active.
Industry Implications
1. Fitness Equipment - Fitness Equipment companies should consider developing video game based workout products to capitalize on the growing trend of gamifying exercise.
2. Video Game - Video Game companies can expand their offerings by developing interactive workout games and fitness equipment to capitalize on the growing trend of video game fitness.
3. Health and Wellness - Health and Wellness companies can partner with video game and fitness equipment companies to develop products that make exercise fun and accessible to a wider audience.