Italian bank Widiba launched Widiba Home, a virtual reality bank that features full financial functionality. The new app-based virtual reality experience bridges the gap between inconvenient in-person banking and impersonal online banking, allowing customer service representatives to add a human touch to digital banking. Using Widiba Home, customers can move around the virtual bank, perform common banking transactions, and talk to their financial advisor directly.
Widiba Home marks a step forward in the archaic banking system. The virtual reality environment enables customers to quickly access key banking information without having to ask an advisor. This process not only saves time but cuts down on things like paper waste as well. The Teneo voice recognition system allows customers to state their needs directly to the app and be directed by a conversational AI. In the future, applications like Widiba Home could offer valuable services to remote communities where physical bank branches are unrealistic.
Virtual Reality Banking Experiences
Widiba Home is a Fully Functional Virtual Reality Bank
Trend Themes
1. Virtual Reality Banking - The increasing use of virtual reality for financial transactions and banking experiences presents opportunities for companies to improve customer engagement and reduce costs.
2. AI-powered Conversational Banking - The use of conversational AI in banking apps can improve customer experience and reduce the need for human customer service representatives.
3. Branchless Banking - The rise in virtual reality and app-based banking experiences presents opportunities for companies to offer banking services to remote communities without the need for physical branches.
Industry Implications
1. Banking - Virtual reality and AI-powered apps present disruptive innovation opportunities for traditional banking institutions to attract customers and compete with fintech startups.
2. Technology - The development of virtual reality and AI technologies for banking presents opportunities for tech companies to provide innovative solutions to traditional banks and disrupt the industry.
3. Fintech - App-based banking experiences and virtual reality present opportunities for fintech startups to create disruptive solutions to traditional banking institutions and attract new customers.