Steps taken, heart rate and sleep quality are some of the aspects of health and wellness that wearables track, and a new feature from Whoop now helps users measure the impact of weight lifting on their body. This new feature called Strength Trainer sets itself from other fitness trackers that focus on measuring the cardiovascular system and calorie burn. Instead, it zones in on the musculoskeletal system and specifically speaks to the needs of those who want to measure the muscular load of a workout.
Whoop recently dropped the Spring Refresh collection with seasonally inspired bands like Blossom & Blue Jay to support those who want to stay on top of their health and wellness, and look stylish while doing so.
Strength Training Wearables
Whoop's Strength Training Feature Measures a Workout's Muscular Load
Trend Themes
1. Strength Training Wearables - Whoop's Strength Trainer measures muscular load during workouts for a more targeted fitness experience.
2. Musculoskeletal Wearable Trackers - Wearables with a focus on the musculoskeletal system offer a disruptive innovation in fitness industry tracking.
3. Targeted Fitness Tracking - Fitness trackers that focus on specific systems within the body offer a more personalized and comprehensive approach to tracking overall health.
Industry Implications
1. Fitness Wearables - Wearable technology companies have an opportunity to develop new products that focus on specific aspects of fitness, like the musculoskeletal system.
2. Sports and Athletic Performance Gear - Sports brands can benefit from developing wearables that measure muscular load and other targeted aspects of fitness for athletes.
3. Health and Wellness - Health and wellness professionals can utilize musculoskeletal wearables to provide clients with personalized fitness plans that cater specifically to their needs.