'Wholism' is a new startup in the beverage industry that has launched its first, adult-targeted line of organic drinks. This initial line includes 'Walnut Mylk,' 'Almond Mylk,' and 'Pistachio Mylk.' These three drinks are made with all-organic ingredients, many of which, such as ginger, contain natural health properties. The Mylk drinks each target different aspects of a person's health.
The drinks' bottles showcase a small graphic and name that clarifies which area of personal health is being addressed by that drink. For example, 'Supinity' can be seen on the Pistachio Mylk alongside a graphic of a sleeping moon and a small description of what Supinity means, which is sleep regulation. The other two drinks target vitality, inflammation, and brain activity.
Wholism is currently developing other drink lines that will be targeted at milk for kids and milk for use in coffee beverages.
Adult-Targeted Healthy Beverages
Wholism's Organic Drinks Use Natural Ingredients to Target Health
Trend Themes
1. Organic Beverages - The trend towards using natural and organic ingredients in adult-targeted beverage products creates opportunities for companies like Wholism to innovate in this space.
2. Targeted Marketing - Wholism's approach of using graphics and names to clarify which aspect of personal health each drink targets opens up opportunities for other beverage companies to use targeted marketing to reach specific consumer groups.
3. Plant-based Milk Substitutes - The growing popularity of plant-based diets and the desire for healthier alternatives to traditional milk create opportunities for companies like Wholism to develop milk substitutes made with alternative ingredients.
Industry Implications
1. Beverage - New startups in the beverage industry like Wholism are disrupting the market by offering organic, health-focused drinks with creative, targeted marketing tactics.
2. Organic Food - Wholism's use of all-organic ingredients in their beverage products reflects a trend towards using natural, healthy ingredients in all areas of the food industry.
3. Coffee - Wholism's upcoming line of milk substitutes for use in coffee drinks highlights the potential for innovation in the coffee industry to offer healthier alternatives to traditional dairy products.