The 'Whole Story Project' is an augmented virtual reality app which aims to end the gender divide in major cities by creating virtual statues of women who have changed the world. After noticing that only 7.5% of the 5193 statues scattered throughout New York city depict women, communications firm Y&R sought to use virtual reality to empower women and girls by amending this lack of representation.
With the help of GPS, and augmented reality, the app -- which compares itself to Pokemon GO -- will allow users to discover virtual statues of real historical women through their smartphone cameras.
The app, though virtual, aims to make waves in the physical world by drawing attention to the 'Monumental Women Campaign,' currently fighting to erect statues of Elizabeth Cady Stanton and Susan B. Anthony in New York City. Anyone can upload designs of statues, allowing the audience to reclaim the historical narrative of major cities which currently lacks female representation.
Feminist Virtual Reality Apps
'The Whole Story Project' Immortalizes Famous Historical Women
Trend Themes
1. Augmented Virtual Reality - The use of augmented virtual reality in the 'Whole Story Project' app presents disruptive innovation opportunities for creating virtual statues and monuments.
2. Gender Equality Advocacy - The focus on ending the gender divide in major cities through the 'Whole Story Project' app opens up opportunities for disruptive innovation in gender equality advocacy.
3. Virtual Statues and Monuments - The creation of virtual statues and monuments in the 'Whole Story Project' app introduces disruptive innovation opportunities for reimagining historical narratives.
Industry Implications
1. Communications - The communications industry can leverage the 'Whole Story Project' to promote gender equality and empowerment through virtual reality technology.
2. Technology - The technology industry can explore disruptive innovation opportunities in augmented virtual reality for creating immersive experiences and historical representations.
3. Art and Design - The art and design industry can utilize the 'Whole Story Project' to reimagine traditional monuments and statues through virtual reality, encouraging new forms of artistic expression.