Whole Foods grocery delivery will now be handled by Amazon Prime. Since Amazon's acquisition of the grocery chain, the lines between the two brands are starting to blur. This latest innovation will begin in early February 2018 and will start its roll out to Amazon Prime members in Virginia Beach, Cincinnati, Dallas and Austin. The delivery service promises one- or two-hour delivery and can be done on the Amazon Prime website or through the mobile app.
Prior to this announcement, Amazon was Whole Foods' private-label 365 brand products on its website, but now the online conglomerate will be selling almost all products sold at Whole Foods. Whole Foods' grocery delivery service on Amazon Prime currently carries an extensive collection of items, with 125 items in the dairy alternatives section alone. Meat, produce, dairy, bakery items, dry goods and prepared foods can all be ordered through the service, with delivery being free for orders over $35—anything under that amount will add an additional $4.99 and $7.99 charge for one-hour delivery.
Rapid Grocery Deliveries
Whole Foods Grocery Delivery is Now Handled Through Amazon Prime
Trend Themes
1. Blurring Brand Lines - As Amazon Prime begins to handle Whole Foods grocery delivery, the lines between these two brands are becoming blurred, creating an opportunity for businesses to explore partnerships that bring together complementary products and services.
2. Rapid Delivery - With the promise of one- or two-hour delivery, Whole Foods' rapid delivery service through Amazon Prime is disrupting the grocery industry, creating an opportunity for businesses to incorporate similar speedy delivery options for their own products and services.
3. Online Grocery Shopping - Whole Foods' partnership with Amazon Prime is transforming the way consumers think about online grocery shopping, paving the way for other businesses to explore similar opportunities and innovating new models for online grocery shopping experiences.
Industry Implications
1. Grocery Retail - With the recent acquisition of Whole Foods by Amazon, businesses in the grocery retail industry can explore new opportunities for partnerships and innovative delivery models in order to remain competitive and satisfy consumer demand for fast delivery options.
2. E-commerce - Amazon's move to offer Whole Foods products on its website highlights the growing trend of e-commerce, creating opportunities for other businesses to explore new and innovative ways of selling their products online.
3. Food Delivery Services - Whole Foods' rapid delivery service through Amazon Prime is disrupting the food delivery industry, creating opportunities for other businesses to incorporate speedy delivery options into their own services and innovate new models for food delivery experiences.