Blue Stripes' whole cacao bars are made with an entire cacao pod as the brand strives to prioritize the virtue of its main ingredient. For Blue Stripes, "cacao is not chocolate [but] a delicious superfruit" and the brand reflects this in its product range which consists of whole cacao bars and nutritious cacao waters.
Blue Stripes boasts its Whole Cacao Chocolate Bar in Hazelnut Butter, Crunchy Coconut, Almond Butter, Cold Brew Coffee, and Peanut Butter. The bars feature a creamy and rich texture while the main ingredient—cacao as a superfood—promises various benefits for the body. Cacao is rich in zinc, iron, magnesium, and more. One serving of Blue Stripes' whole cacao bars entails 10% of one's daily value of Vitamin E and 8% of the daily value for iron.
Antioxidant-Rich Whole Cacao Bars
Blue Stripes Boasts Five Variations of Its Cacao Bar
Trend Themes
1. Whole Cacao Bars - The trend for whole cacao bars creates an opportunity for brands to prioritize the nourishing properties of cacao and offer unique flavor combinations.
2. Superfood Snacks - The trend for superfood snacks provides an opportunity for brands to showcase the nutritional value of ingredients and cater to consumers' growing health-conscious habits.
3. Alternative to Traditional Chocolate Bars - The trend for whole cacao bars as an alternative to traditional chocolate bars creates an opportunity for brands to target health-conscious consumers who still crave indulgent treats.
Industry Implications
1. Healthy Snacks - The healthy snacks industry can benefit from this trend by offering antioxidant-rich snacks that cater to health-conscious consumers.
2. Organic Food - The organic food industry can benefit from this trend by offering unique and wholesome products, as well as emphasizing the environmental benefits of sustainable farming practices.
3. Superfoods - The superfoods industry can benefit from this trend by highlighting the nutritional benefits and sourcing practices of ingredients like cacao to appeal to health-conscious consumers.