The 'Who Tweeted?' infographic discusses the way in which fictitious followers end up on Twitter and influence major accounts.
Including a brief history of the social network, the chart goes on to talk about which celebrity Twitter accounts have fake followings, and why that may be. Though many accounts have followers who aren't real, some, like Mitt Romney's, stand out. Romney's account had particularly suspicious activity, like gaining 17% more followers in one day from accounts that were less than three months old. Though certainly a clever public relations move, strategies like this give Twitter users a false account of what's happening on the site.
Sure to wake people up to the reality of online networks, this chart is a must-see for social media enthusiasts.
Fake Following Infographics
The 'Who Tweeted?' Chart Discusses False Accounts
Trend Themes
1. Fake Follower Detection - Developing tools that can accurately detect and identify fake followers on social media platforms
2. Authenticity Verification - Implementation of algorithms and methods that can verify the authenticity of a social media account
3. Public Relations Transparency - Encouraging public figures or businesses to be more transparent in their social media activity to build trust with their followers
Industry Implications
1. Social Media Platforms - Opportunities for social media platforms to create fake follower detection tools and verification methods to improve overall user experience and satisfaction
2. Digital Marketing - Services that offer fake follower removal and authenticity verification to provide more accurate marketing data and insights
3. Public Relations - Encouraging public relations professionals to build trust with audiences by being transparent about social media activity and using ethical practices to gain followers