GAP has released its 2008 GAP Design Editions born of a partnership with the CFDA/Vogue Fashion Fund (CVFF), which feature designs done exclusively for Gap by 3.1 Phillip Lim, Band of Outsiders, Michael Bastian and threeASFOUR - some of the most celebrated, emerging American design labels in the industry today.
This marks the second year of Gap Design Editions, Designers created their own unique interpretations of the classic white shirt - an iconic item that has been part of Gap's heritage for more than 35 years. This year's Gap Design Editions also include menswear. White is definitely the color of the season.
White Hot Fashion II
GAP White Design Editions
Trend Themes
1. Collaborative Design Collections - GAP's partnership with CFDA/Vogue Fashion Fund leads to exclusive designs by emerging American designers.
2. Fashion Heritage Revival - Reinterpretation of Gap's classic white shirt highlights the staple item for a new generation of consumers.
3. Menswear for Exclusive Collections - GAP Design Editions feature exclusive designs from emerging American designers for both men and women fashion.
Industry Implications
1. Fashion and Apparel - Exclusive collaborations and reinterpretations of classic fashion items offers opportunity for differentiation and consumer retention through unique offerings.
2. Retail Industry - Exclusive collections in collaboration with emerging designers can lead to increased foot traffic and brand awareness of retailers.
3. Textile Industry - Emerging designers' use of textiles in exclusive collections can spur innovation and experimentation in textile development.