This White Ribbon campaign deals with a complicated social issue in a compelling and alarming manner. Created in collaboration with advertising agency Bensimon Byrne, the 'Boys Don't Cry' PSA undertakes a strong narrative tone that delivers statements in frequent intervals. The background music adds a powerful effect that ultimately contributes to the cinematic quality of the marketing material. The ad follows the coming of age of a little boy who is constantly met with statements like 'Boys will be Boys,' or 'I need you to be brave.'
What is most compelling about this White Ribbon campaign is its brutal honesty. Many commercials that raise awareness of toxic masculinity make statements and promises about the future. This one is a cautionary tale that is sure to capture the audience's attention due to the overpowering ominous undertones.
Chilling Boyhood Ads
This White Ribbon Campaign Deals with the Implications of Toxic Masculinity
Trend Themes
1. Awareness of Toxic Masculinity - Opportunity for businesses to create marketing campaigns that address and raise awareness of toxic masculinity in a compelling and alarming manner.
2. Narrative Advertising - Opportunity to utilize strong narrative techniques in marketing materials to engage and capture the audience's attention.
3. Cinematic Marketing - Opportunity to incorporate cinematic elements, such as powerful background music, to enhance the impact of marketing campaigns.
Industry Implications
1. Advertising - Opportunity for advertising agencies to collaborate with organizations and create impactful campaigns that address social issues like toxic masculinity.
2. Entertainment - Opportunity for entertainment industry to explore narrative-driven content that raises awareness of social issues.
3. Music - Opportunity for music industry to partner with brands and create powerful soundtracks that enhance the emotional impact of marketing materials.