White Claw Surf introduces the world of seltzer to something refreshingly different with unique flavor fusions that are bold, fun and thirst-quenching. John Shea, Chief Marketing Officer, White Claw U.S. says "White Claw Surf is the biggest news in seltzer since the original launch of White Claw. White Claw Surf is a breakthrough new idea that combines full flavors with sensational refreshment and the incredible sessionability expected from White Claw."
Brand-new flavors like Citrus Yuzu Smash, Tropical Pomelo Smash, Tropical Pomelo Smash and Wildberry Acai Smash are made with the brand's BrewPure process for a result that comes in at 5% ABV with 100 calories.
These new White Claw products are being introduced to the world with the Surf Like No Other campaign.
Flavor Fusion Seltzers
White Claw Surf Delivers Unique Seasonal Refreshment
Trend Themes
1. Flavor Fusion Seltzers - The trend of creating unique and bold flavor fusions in seltzers presents opportunities for companies to differentiate their products from competitors.
2. Seasonal Refreshment - Innovating unique seasonal flavors in seltzers can disrupt the market by attracting consumers who are searching for refreshing seasonal drinks.
3. Low-calorie Alcoholic Beverages - As health-conscious consumers increasingly demand lower calorie and lower sugar alcoholic beverages, companies can innovate in this area by developing new recipes and flavors.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can capitalize on the trend of flavor fusion seltzers by innovating new recipes and flavors that attract consumers searching for unique and refreshing products.
2. Seasonal Beverage Industry - Companies in the seasonal beverage industry can create new and innovative seasonal flavors in seltzers that cater to consumers who enjoy refreshing seasonal drinks.
3. Health and Wellness Industry - The health and wellness industry can collaborate with the alcoholic beverage industry to innovate new low-calorie and low-sugar alcoholic beverages that meet the increasing demand from health-conscious consumers.