It seems fans cannot get enough of hard seltzers, and the fad has expanded to include Halloween costumes thanks to Yady's new White Claw Halloween costume. The costume is dubbed the 'Yandy Hard Outlaw Costume' and features a white stretchy longsleeved crop top that has "OUTLAW, PARTY HARD" printed on the front. The White Claw costume also features high-waisted shorts 'DARTY' stamped across the rear.
The Yandy Hard Outlaw Costume can be paired with colored tights to showcase which flavor of the alcoholic beverage fans are attempting to emulate. For example, yellow for the 'Mango' flavor, orange for 'Ruby Grapefruit,' or purple for 'Black Cherry.' Consumers can purchase the costume online or in select retailers.
Hard Seltzer Costumes
Yandy Launched a New White Claw Costume for Halloween 2019
Trend Themes
1. Hard Seltzer Fashion - Opportunity for fashion brands to create more clothing and costumes inspired by popular hard seltzer brands.
2. Alcohol-themed Costumes - Potential for retailers to expand their Halloween costume selection to include more alcoholic beverage-inspired options.
3. Drink-themed Apparel - Opportunity for apparel companies to create more clothing featuring popular alcoholic beverage brands and slogans.
Industry Implications
1. Fashion - Fashion companies can capitalize on the growing trend of hard seltzer-inspired clothing and costumes.
2. Retail - Retailers can take advantage of the popularity of hard seltzers and expand their Halloween costume selection to include more alcoholic beverage-inspired options.
3. Alcohol - Alcoholic beverage brands can partner with apparel companies to create more clothing featuring their branding and slogans.