The M&M's White Chocolate Marshmallow Crispy Treat are being launched just in time for Easter season as a new take on several classic treats.
The candies feature the quintessential crispy candy shells that reveal a rich white chocolate on the inside along with a sweet, crunchy rice crisp center. This makes the treats perfect for avid fans of the marshmallow and rice crisp desserts, while also appealing to avid M&M's fans who are always on the hunt for the latest flavor variety. Priced at $4.49 per 7.44-ounce bag, the treats are arriving at retailers in the US now.
President of Sales at Mars Wrigley Tim LeBel spoke on the new M&M's White Chocolate Marshmallow Crispy Treat saying, "At Mars, we know core seasonal moments, like Easter, are an important occasion as people come together to celebrate with friends and family. Mars is focused on delighting shoppers with products that have become holiday traditions, while also introducing them to new seasonal flavour combinations, delivering moments of happiness with our products at the centre of consumer celebrations."
Crispy Easter-Themed Candies
The M&M's White Chocolate Marshmallow Crispy Treat are Dessert-Like
Trend Themes
1. Seasonal Flavor Varieties - Mars seeks to delight their customers with flavorful and unique takes on classic treats during important seasonal moments, which presents an opportunity for businesses to experiment with seasonal flavor varieties on their products.
2. Crunchy and Chewy Textures - The combination of crispy candy shell and rice crisps with a soft and rich center presents a market opportunity for businesses to explore new innovative ways to combine crunchy and chewy textures in their food products.
3. Novelty Product Offerings - The launch of the M&M's White Chocolate Marshmallow Crispy Treat presents an avenue for businesses to introduce new and unique product offerings to excite customers seeking new and unconventional food products.
Industry Implications
1. Confectionery Industry - Mars, the leading confectionery company, has introduced a new seasonal product that combines classic dessert flavors with their signature M&M's candies, signaling an opportunity for businesses in the candy industry to experiment with new flavors and textures to create unique and exciting products.
2. Seasonal Product Retailers - As Mars focuses on introducing new seasonal flavor combinations during important holidays like Easter, retailers selling novelty seasonal products present an opportunity for businesses to create and market new and innovative products specifically for popular seasonal moments.
3. Dessert Industry - The M&M's White Chocolate Marshmallow Crispy Treat combines traditional dessert flavors in a unique way, which presents an opportunity for businesses in the dessert industry to experiment with alternative ingredients and methods to create new and exciting dessert treats.